Q2.) How effective is the combination of your main product and ancillary texts?

1. Critically discuss all parts of your digipak (front/back cover, inside pages etc) and how they relate to each other
• The digipak images all work well together as a whole.
the front and back cover have simple lettering, the font used “eras medium itc”. The composition of the front cover is simple in terms that there is a clear focus to the image – the child. The back cover is even more simplistic and bare, with only a man playing a violin framed and angled slightly. The facial expressions of both persons are similar – thoughtful and in concentration.
• Six slides all related in terms of how they represent our band (it’s pretty much the same thing as I’ve said in the 3rd question – artistic, intelligent etc..)
2. Compare yours to real life life examples – demonstrate how you used and developed conventions/ideas from existing examples (album cover and magazine advert)
• The band name and album name were used – conventional
• Magazine advert has release date – conventional
• Intertexuality? Album cover related to our music video in terms of themes – childhood, awkwardness. The cross-dressing characters. Mag ad related to our album cover, same image – conventional (lana del rey, calvin haris, etc..)
3. How did your decisions relate to your potential target audience?
• Simplistic lettering “eras medium itc” – no elaborate font, meaning un-superficial. Unconcerned about looks, more focus on music. Links with the independent record label, which cares more about music than fame/money. Targeting audiences with same/similar ideals.
• Black and white digipak – connotes elegiac themes, but also elegance, old films/cinema. Assume audience to be cultured or interested in these subjects and research about them.
• The composition of the images themselves are strong, colours would distract audience gaze from it. Targeting audience with interests in film/photography/art who would appreciate the images.
• The objects/words in the images – possible for target audience to recognize them, or be interested enough to research on them. Again assume audience to be attracted to film, photography, art, and also literature (novels and poems). (taking this from Morrissey who assumed his audience to be well-read and “intelligent”)
4. Apply some of the theories used to analyse music videos
• The album cover and mag ad does not feature our performer – not using her to promote album or star image. (Andrew Goodwin) using various artistic (?) images to create a representation of ourselves as a different sort of band, not a mainstream one.